Potential customers have already done their homework before they talk to us. They know they have options and have high expectations. Every deal you work is like its own project with a lot of moving parts. You have to remember to ask the right questions, take notes, manage deliverables, and follow-up with key stakeholders.
The problem is your existing tools don't help you do this. Your CRM is a database designed to store information-- it doesn't help your reps sell.
As a result, they depend on ad-hoc tools like notebooks, Google Docs, and spreadsheets to manage deals. It's hard to keep things on track when deal information is spread across email, notes, and CRM. In Costello, you can see all the critical information about every deal in your pipeline on one screen.
Reps start their day knowing which deals to focus on. Costello highlights gaps in each deal so you can quickly identify at-risk and bad fit deals. Updating deals in the CRM is tedious and time-consuming, so it often doesn't get done.
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- Victim of Circumstance (The Time Stone Trilogy Book 3).
Every update in Costello immediately syncs back to the right CRM field. It's hard to collaborate when deal information is spread across email, notes, and CRM. Costello's Deal View is a single source of truth for each deal.
Anthony Costello | The Social Edge
It quickly gets everyone up-to-speed on the status of the deal and key stakeholders involved. And it automatically organizes your calls, emails, notes, and to dos. Now you can walk into every meeting prepared so you can win the deals that matter.
It lets reps focus on the customer. While "Alison" was unforgettable last year when Costello was flanked by his two female backup singers at center stage, this time he gave the pining regret a new treatment, ending it by grafting on the Temptations' Motown classic "I'm Gonna Make You Love Me" complete with spot-on falsetto. It was wonderful evidence of Costello's musical creativity and knowledge.
It reminded the faithful that no matter the musical style, no matter the issues with Costello's band or voice, his aim is true. Home All Sections Search. Log In Welcome, User.
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